The ‘happy ending effect’

The ‘happy ending effect’

Credit: Fuu J, Unsplash

A human bias towards happy endings can skew our memory of an experience and the likelihood of choosing it again.

Take holidays, for example. We might return to a place where a previous trip ended with a pleasant experience, rather than one where things ended on a sour note, despite the fact that overall we had a wonderful time at both.


Published by Cosmos.

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