The ‘happy ending effect’
![](https://natalieparletta.com.au/wp-content/uploads/2020/10/fuu-j-r2nJPbEYuSQ-unsplash-1.jpg)
A human bias towards happy endings can skew our memory of an experience and the likelihood of choosing it again.
Take holidays, for example. We might return to a place where a previous trip ended with a pleasant experience, rather than one where things ended on a sour note, despite the fact that overall we had a wonderful time at both.
Published by Cosmos.