Meet the entrepreneur who is protecting biodiversity with video games and cryptocurrency

Meet the entrepreneur who is protecting biodiversity with video games and cryptocurrency

QuestaGame
Black-faced monarch spotted in an unusual location by a QuestaGame player. Wikimedia Commons.

When Andrew Robinson and his wife Mallika were driving one day, they heard their son and his friends chatting about video games in the back seat of the car.

“They were talking about these fantasy worlds and all these monster types and shields they needed to protect themselves,” Robinson says. It struck him and his wife that the names they were discussing were not common – they were unique and very complex.

“And we realized they had a whole taxonomy of these worlds in their heads.” That’s when the couple, with backgrounds in “collective intelligence design”, had the seed of an idea.

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Published by Forbes.

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